Communications & PR strategist, creative storyteller, brand builder. Jesslyn has spent the last 4 years at BIG, the world-renown architecture studio behind Google and LEGO’s headquarters, and with offices in London, Copenhagen, New York, and Barcelona. In 2020 she became the primary PR contact to oversee the firm’s media exposure and brand growth, and relocated from New York to London, continuing her in-depth experience managing multiple campaigns worldwide, as well as liaising with PR agencies and clientele requiring a high level of aesthetic sensibility and cultural affinity. Prior to, she led Marketing and Business Development pursuits at a competing architecture studio, REX, where she was responsible for developing RFPs/RFQs and marketing collateral, and revamping the studio’s digital presence.

Jesslyn started her career as the first member of the Marketing team at Compass, a real estate technology company valued at over $6.4 billion after Series G funding. She conceptualized and developed the company’s most viewed pages on its website: over 100 Neighborhood Guides. Built from scratch, she recruited, negotiated and onboarded photographers, copywriters and stylists from different cities nationwide to create impactful narratives that generated new leads. This follows her time at New York University, where she majored in Urban Design and Architecture Studies, was awarded at least one scholarship per year, and graduated as a first generation college student and fellow from America Needs You. She continued her studies with a summer program at Harvard University Graduate School of Design, with a focus on architecture.

Media Placements

PR strategist adept in leveraging media relations and securing coverage in targeted markets, delivering stories with impact and reach. Successful pitches include The Guardian, WIRED, Architectural Digest, and various design and travel media.


Writing Samples

Creative storyteller, skilled in crafting narratives that lead to cover stories and front page news. Written press releases and social media posts shared with 10k+ journalists and 1m+ followers. Select clients include: Audemars Piguet, Toyota, LEGO, Kistefos, Noma, Région Nouvelle-Aquitaine, UMass Amherst, and more. Click the headlines to read the full press release.


Events & Exhibitions

Strategic and detail-oriented global events planner, from initiating panels to executing exhibitions that meet company objectives and solidify client and media relations. Select events involved: London Festival of Architecture, Venice Biennale, Danish Architecture Center, AIA, and others.


Social Media

Expert in digital communications, including content creation for company website and 5 social media platforms. Created Instagram-verified account (@big_builds) accumulating 500k+ followers within 3.5 years, and liaised with global PR agencies to target Asian demographics via WeChat.

Fun Facts

Indonesia-born, New York-raised, London-based. Entrepreneur at heart. Hobbies include website and graphic design, advising friends on business ventures, and watching Shark Tank. Also: reading fiction, collecting plants and hiking. @jesslynyovita


Say Hello

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